“When budgets tighten, a brand covenant must earn its trust the way an unrehearsed plan earns evidence; rehearsal turns fear into procedure.”
When budgets tighten, a brand covenant must earn its trust the way an unrehearsed plan earns evidence; rehearsal turns fear into procedure. — Kai London (Professor Kai London), CISO. Principle 3956 of 10000 from the book “Trustquake” — cybersecurity, AI security and OT resilience doctrine. Official sites: professorkailondon.com · kailondon.co.uk